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Citation flow is a metric developed by Majestic, an SEO software company, to evaluate the importance and influence of a webpage based on the quantity of backlinks it receives. It measures the number of citations or references a webpage has from other websites, indicating its popularity and authority in the online realm. The concept behind citation flow is rooted in the notion that when reputable websites link to a particular webpage, it signifies its value and credibility. Therefore, the more citations a webpage receives, the higher its citation flow score will be, suggesting a greater level of authority. Citation flow is a valuable tool for SEO practitioners as it helps assess the link profile and overall ranking potential of a website. Webpages with a high citation flow score are generally seen as more trustworthy and reliable by search engines, resulting in better organic search rankings

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